The science behind personalised art

The science behind personalised art

Gone are the days of searching for your name on a display station, only to feel disappointed your parents chose something a little more unusual. Can you tell I never secured a ‘Kirsty’ headband in the 90s?!

Thanks to the dawn of online shopping, personalised gifts are super easy to get our hands on nowadays.

But do you know the science behind the excitement of seeing something that’s been made just for you?

The endowment effect is a psychological phenomenon where people assign more value to things simply because they own them.

Personalised gifts can amplify this effect because they are unique to an individual. This increased perceived value makes personalised gifts more meaningful and precious.

And when something has been handmade, well that just boosts someone’s self esteem and good feeling further, as they know the item has been crafted for them and them alone.

The wood we work with has been sustainably sourced. Each piece has natural twists and difference in colouring and richness so the piece we choose will never, ever be replicated. That’s why when we say our products are bespoke and unique, we really mean it!

Customising an item with Etched on the Wolds is so easy and yet your recipient will treasure the memory of unwrapping it and the item you choose forever.

We provide plenty of inspiration on the website and can bring anything in your imagination to life, too. We can adapt our designs to suit you.

There’s a customisation box is on each page before checkout and our contact details are everywhere in case you want to discuss something even more unique.

So, go ahead. Just choose your colour, materials and design then leave the rest to us.

Rich and Kirsty x

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